Get to the meaning.
Our unique Word Cloud text visualization tool and Media galleries speed pattern-finding in photos, text and videos.
Using our platform tool, your participants interactively “mark up” stimuli and provide verbatim comments.
Applying various customizable highlighters and stamps to different test materials, they can express positive and negative reactions, believability and almost any other feedback.
Our platform's sophisticated reporting tools generate heat maps to reveal key elements of interest, show verbatim responses on creative areas, create word clouds of selected text and define key regions.
The value of community is especially important to Latinos making qualitative the most intuitive research tool.
SusPing analytical tools deliver incomparably enlightening a-ha! moments from participant responses.